Web Survey Bibliography
Title Online sample -- can you trust it?
Author Maginnis, C.
Source Quirk's Marketing Research Review, July 2003
Year 2003
Access date 26.07.2005
Abstract
As marketing research projects migrate from telephone or field to the Internet, a client’s first question should be, Is the Internet the best environment for the project? This article discusses online sampling, providing factors that can help determine whether a project is suited for the Internet and, if so, techniques that can be used to ensure a representative sample.
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Year of publication2003
Bibliographic typeJournal article
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